01 / Audience stages
Start with the job the visitor is trying to complete.
EVHubUK separates purchase-stage discovery from brand-specific ownership support. EVDeal helps people compare vehicles, costs and offers. MyBYD, MyXPENG and MyMGEV help owners understand the exact car, software and task in front of them.
Choosing an EV
Range, charging access, affordability, insurance and model comparison.
Learning the car
Apps, keys, driver profiles, charging schedules and handover checks.
Fixing a problem
Warnings, failed charging, software behaviour and safe next actions.
02 / Intent signals
A question reveals more than a broad demographic.
“Which EV should I buy?” is exploratory. “Why did my scheduled charge start immediately?” is an ownership task. The second visitor needs precise, model-aware guidance rather than a generic promotional message.
We therefore plan around page context, model family and the visitor’s task—not personal identity. A charging-equipment campaign belongs beside charging guidance; it does not belong beside an unrelated warning or safety procedure.
03 / Network roles
Each publication owns a distinct part of the journey.
- EVDeal: comparison, running-cost and purchase decisions.
- MyBYD: BYD models, software, manuals and owner tasks.
- MyXPENG: XPENG models, XOS, connected features and charging.
- MyMGEV: exact-grade electric MG guidance, owner tools and troubleshooting.
Links between publications should follow a real change in the visitor’s job. An owner site should not push a buying offer into an urgent fault route.
04 / Measurement
Measure useful outcomes without building personal profiles.
Useful campaign reporting starts with aggregated delivery and interaction: eligible page context, advert views, clicks and destination response. It should distinguish one specialist publication from a whole-network campaign and explain what is—and is not—measured.
EVHubUK’s stated approach is to report network performance without tracking people across the web. Final measurement details are agreed before a campaign is published.